Guidelines

App Store Screenshot Guidelines 2025 — Simplified

Fast reminder of compliance rules for claims, devices, and submissions.

Show the real UI, use current frames, localize text, and keep files clean before review.

Key rules

  • Accurate representation: no misleading claims; show real UI
  • Device framing: current frames; respect safe areas
  • Localization: text matches locale; brand names consistent
  • Prohibited content: offensive/adult/trademark misuse
  • Submission hygiene: PNG/RGB; borders within safe areas

Practical checklist

  • One benefit per card
  • Correct device ratio
  • Locale text matches
  • Contrast ≥ AA
  • File name appstore_[device]_[n].png

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